Dec 02, 2003 (Internet.au - ABIX via COMTEX)
The Internet search engine, Google, is planning a listing on the stock market. There is speculation as to the size of its initial public offering (IPO), with some suggesting it could be as large as $A20 billion. Google, which has decided to go for a listing on the stock market after rejecting a possible takeover bid from Microsoft, has not yet set a date for its IPO. Targeted advertising has made Google and other similar sites very attractive to advertisers. According to Jupiter Research, Internet marketers will be spending $A4.3 billion on targeted advertising by 2008.
Publication Date: January 2004
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